Lion Matches 10’s

A much-loved staple for all South Africans, Lion Safety Matches have been a symbol of national pride and a part of families for well over 100 years. From birthday candles to a warm winter fire or even a Saturday braai, these favorite boxes of friends have come to claim a coveted space in the hearts and minds of our people as a bright beacon of warmth, trust, and all things proudly South African.

Once manufactured in the iconic Lion Match building in Durban, KwaZulu-Natal, Lion Safety Matches have evolved to form an essential part of our brand landscape as a familiar favorite of choice in households countrywide.

With an impressive heritage spanning over 100 years, Lion Safety Matches have earned the title of, “your box of friends”. Crafted under strict safety and quality regulations, these trusted matches deliver a consistent, quality flame with every single use. Effective marketing support, undeniable brand loyalty, and widespread availability have allowed Lion Safety Matches to remain the first and only choice for families all over South Africa.